If you’ve been following along, you know that Fletcher is everyone’s favorite fluffy heartthrob. 🐾✨ Today was his weekly grooming session, and it was extra fun because our amazing new groomers, Joe & Alyssa, got to work their magic with one of our favorite whitening shampoos!

Whitening shampoos are a must-have for our lighter-colored Doodles, and today, Fletcher got the full brightening treatment—complete with that signature purple lather! If you’ve never seen a whitening shampoo in action before, you might be surprised at how bold the color looks before it’s rinsed. But don’t worry—this is totally normal, and once the shampoo is rinsed and dried, Fletcher’s coat will be looking fresh, bright, and absolutely stunning!

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Meet Joe & Alyssa – Our Grooming Dream Team!

We are loving having Joe & Alyssa as part of our grooming team! Not only are they incredibly talented, but they’re also engaged and getting married this December—how sweet is that?! ❤️

These two have recently launched their own mini grooming business, and right now, they’re fine-tuning their skills here with us. They’ve already become some of the best groomers we’ve ever had, and we couldn’t be more excited to have them on board.

Today, they got to work with Pooch Bright Brightening Shampoo, a staple in our grooming routine for lighter-colored coats. It’s always fun to see how this shampoo transforms a coat from dull to dazzling!

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Why Use a Whitening Shampoo?

For light-colored Doodles like Fletcher, a good whitening shampoo is a game changer! It helps:
✔️ Brighten and enhance that gorgeous cream-colored coat
✔️ Remove stains from dirt, drool, and everyday play
✔️ Keep their coat looking fresh without over-washing

One thing to remember—most whitening shampoos have a purple or blue tint, which is what neutralizes any yellowing in the coat. This means that during the lathering process, your pup might look a little extra colorful for a few minutes—but that’s all part of the magic!

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How to Use Pooch Bright Whitening Shampoo

Joe & Alyssa followed the label’s directions, which say:

📌 Step 1: Dilute the shampoo (It’s a 20:1 concentrate—so a little goes a long way!)
📌 Step 2: Wet the coat thoroughly before applying
📌 Step 3: Apply shampoo and work it into a rich lather
📌 Step 4: Let it sit for 3-5 minutes to work its brightening magic
📌 Step 5: Rinse thoroughly—until the water runs clear
📌 Step 6: Follow up with a conditioner for an ultra-soft, fluffy finish

This process ensures that the coat stays bright, soft, and perfectly clean—which is exactly what we love to see on Fletcher!

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How Often Should You Use It?

Whitening shampoos are fantastic, but they aren’t meant for every bath!
✔️ Every 2-3 months is the perfect frequency to keep a light-colored coat bright without over-drying it.
✔️ Used in the right rotation, it helps maintain that fresh, clean, polished look.

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Final Thoughts: An Amazing Grooming Session & One Handsome Doodle!

Joe & Alyssa did a phenomenal job today, and Fletcher is looking absolutely gorgeous! We are so thankful to have this talented duo on our team, and we know they’re going to do amazing things in the grooming world.

And Fletcher? Well, he’s officially back to his bright, beautiful self—no more temporary lavender lather, just a stunning, fluffy coat!

💬 Have you ever used a whitening shampoo on your pup? Tell us your favorite products in the comments! And if you see Joe & Alyssa, make sure to give them a big welcome—they are already making a HUGE impact, and we are so excited to have them as part of the Smeraglia family! 🐾✨